Social Media Marketing is already happening.
If you are whining and moaning about how its for 15 year old kids think of what your elders thought of the TV, the cell phone and the internet. This isn’t a fad and it won’t fade out. This is the new marketing for individuals who want real marketing that matters.
With social media marketing you can cultivate a real audience of followers where co-creation and product/service feedback is real time.
You will have solid numbers to measure and not some mysterious viewing, distribution like TV and print where the best ‘did this work’ answer you can get is ‘well we had a lot more sales this month after the ad was published’.
Social media marketing is unlike anything most marketers have seen. They are used to yelling at their customers and managing leads. Social media marketing is having a conversation with customers not at. Its embracing the good, bad and ugly about your product and driving forward with the best possible solution.
Its different. Nothing like anything most companies. Soon it will be the norm. The usual. The cheapest and most effective way to communicate with their brand followers. Those not on the boat will be left on an island with not even a coconut.